You are doing a great job helping fee earners work smarter not harder, making the firm more efficient and more profitable, but do the fee earners understand what you do and why?  Does the firm appreciate the benefits your work brings?  If not, you need to spend a bit of time creating more of a buzz about KM.  You may worry that time spent on marketing KM internally is time wasted, but if it improves usage and collaboration and helps build a knowledge-sharing culture, it must be worthwhile. 

Twitter, Facebook, MySpace, LinkedIn, Martindale Hubbell Connected, Legal OnRamp.  Few law firms can afford the time and resources necessary to have an active presence on all of these networking sites, so if a firm has to choose one, which should it be?

Type a popular name into Google and you will find that a LinkedIn entry will rank highly.  LinkedIn currently has over 55 million members in over 200 countries and territories around the world .  840,000 lawyers have profiles , there are 3 million members in UK  and LinkedIn claims that 1 in 3 professionals in London is a member .  A new member joins every second and half of all members are outside USA .   In its review of social networking sites, Legal Week called LinkedIn “The place to devote your efforts” .